September 14, 2017
In the Q&A that followed a recent webinar from Frontier Data about Online Ordering Trends in California, the topic of photography in cannabis marketing came up.
Webinar Participant: “How important is photography of your product when it comes to online sales?”
Super Smart Frontier Data Person: “Well, it’s critical—especially now. If I can give brands one good piece of advice on this it’s to get a really good food photographer. There’s just something about food photographers!”
This guy was right on.
Proof? Just look at a few of the food images our sister agency, McDill Associates has shot for clients. You can hardly imagine the level of styling and lighting expertise these types of images require. It truly is an art.
Just like food, it’s all about the minute details with cannabis photography. The cliche of a picture being worth 1,000 words couldn’t ring more true in this industry.
With competition heating up quickly as 2018 nears, brands who want to capture market share will need marketing (like kick ass photography!) that elevates the game. That’s where we come in.
Give Plaid a shot. Contact us to talk about your project today.